Brochure

This project was actually fun. I'm starting to like Quark Xpress, which surprises me. At first I had no idea what to do this brochure on. I wanted to do it on something I liked so I chose London. I felt that if I needed to speak about my brochure, I could do it with knowledge and passion.

My first step was pictures. I searched google for good ones, although it would have probably been better if I used my own. Then I started adding the pictures. I had an idea of what pictures I was looking for. I didn't want the pictures to look random. I wanted them to actually go with whatever page they were on. For instance, I wasn't going to put a picture of a pub in the hotels section or a picture of the hotel on the about page. I have a total of seven pictures on my brochure. For my cover page I used a picture of Big Ben because I felt like that is something that everyone will recognize, whether they've been to London or not.

Once I had all the information I was going to use, my next step was fonts. I went a little crazy with the fonts. I made each title and correlating text a different font. I wanted the font to match the topic. I understand how this could make it look too busy though. I changed all the titles so that they matched, but left the body text different. Each title was also a different color. I wanted a way to visually separate the sections. I had also initially used boxes around two of the texts. I understand how this can be too much of an isolation. I wanted to make it stand out then I realized the text stands out without my help.

The last thing I worked on was the side with the mailing information. For the return address I used my mom's work address. She works at Pearson Travel so I just put that. At first I put lines were the address placement was going to go then changed it to a box. I also had to work on the indicia. I eventually just used an actual image from the Internet.

The hardest part about making this brochure was making sure the text boxes flowed. Sometimes I would end up with one word on a line so I had to play around with the boxes a lot. Other than that this assignment went rather smoothly.